Background Paths
Background Paths
🎯Strategy

Paid Media Buying & Optimization

🎨Creative

Creative Strategy & Management

📈Growth

E-commerce Growth Strategy

📄Consulting

Landing Page & Offer Consulting

The Winning Workflow

A systematic approach to scaling your business through data-driven optimization

1

Hook Discovery

I launch 40–50 hooks across unique angles and USPs in CTR campaigns to quickly uncover which messages capture attention and drive engagement.

2

Conversion Validation

Winning hooks graduate into conversion campaigns, where we test them across creatives to pinpoint the combinations that drive the highest purchase volume.

3

Offer & Landing Page Optimization

If AOV is limiting scale, we refine the offer and optimize landing pages to increase average order value and maximize long-term customer value.

4

Retargeting & Scalable Growth

With a strong foundation in place, we scale through structured campaign frameworks, diversified audiences, and optimized offers to achieve sustainable growth.

Success Stories

DTC Skincare and Beauty Brand

229% ROAS Growth in 52 Days

I scaled this account from a 0.84 ROAS to a 2.77 in just 52 days

Revenue: 36% ↑CTR: 96.17% ↑CPA: 65.43% ↓
Ecommerce Company

BFCM Strategy That 8x'd Daily Revenue

Pre-tested creatives + tailored offers = 8x daily revenue

Beauty + Makeup Brand

How One Creative Became the Blueprint for All Future Ads

The single creative that reshaped a company's growth

CTR: 4.97%ROAS: 3+